Which organization's ethical standards must you follow?

• A. The Ethical Standards defined by PACB
• B. HIPAA standards only
• C. Internal company policies
• D. No formal standards required

Answer: (A)

The essential idea is that as a PACB-certified patient advocate, your ethical duties come from the standards set by the certifying organization. Those standards define how you handle confidentiality, informed consent, conflicts of interest, boundaries in advocacy, and when to escalate concerns. HIPAA matters for protecting patient information, but it describes legal privacy rules rather than the full spectrum of professional ethical obligations you owe as a credentialed advocate. Internal company policies also apply in the workplace, but they don’t replace the universal ethical framework established by the certifying body. Relying on PACB’s ethical standards ensures consistency and accountability across all practice settings, which is why this is the best answer.